Evaluation of advertising materials for advertising medicinal products and medical devices Kazakhstan
Advertising of medicinal products and medical devices is information distributed and placed in any form and by any means, intended for an indefinite circle of persons, containing certain data or a combination of data on medicinal products and medical devices, contributing to their promotion and sale.
01
Basic requirements for advertising of medicinal products and medical devices:
Based on Order of the Ministry of Health of the Republic of Kazakhstan No. KR DSM-288/2020 (ҚР ДСМ-288/2020) dated 20 December 2020 “On Approval of the Rules for the Implementation of Advertising of Medicines and Medical Devices”, the following requirements shall apply to advertising of medicinal products and medical devices:
- It shall be provided in Kazakh and Russian
- It shall be easy to read, and it shall be printed in a clear and legible font, with the exception of advertising texts of audio advertising
- It shall be reliable and recognisable without using special knowledge or special tools
- It shall contain complete and reliable information on a medicinal product or a medical device contributing to their rational use
- It shall correspond to the instructions for medical use of the medicinal product (leaflet) and the instructions for medical use of or to the operational document for the operation of the medical device
- It shall not exaggerate the pharmacological properties and therapeutic indications of the medicinal product advertised, nor the scope (for the medical device), and it shall exclude comparisons with other medicinal products and medical devices
- It shall not mislead consumers by violating their trust in relation to characteristics, composition, consumer properties, cost (price), expected results of use, research and test results
- It shall promote rational use
02
Stages of evaluation of advertising materials for advertising medicinal products and medical devices:
01
Collection of documents according to the list
02
Registration of the applicant on the NC electronic portal
03
Conclusion of an agreement with the NC and receipt of an invoice for payment
04
Payment of the state fee according to the invoice for payment
05
Submission of the documents to the NC (both through the electronic portal and as original documents)
06
Evaluation of the advertising materials by NC experts
07
Issuance of a conclusion on the conformity of the advertising materials for advertising medicinal products and medical devices
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